256 pages.This valuable resource is for the executives and advisers of any firm considering making the transition from a private to public company. An IPO is not just a short-term financial transaction. It often marks the turning point in the life of a company, enabling it to launch new products, enter new markets, accelerate its growth, and attract valuable employees. If an IPO is the way to grow, then a "balanced scorecard" approach needs to be used - an honest evaluation of the process and consideration of whether an IPO, despite its glamour, will or will not produce the desired results. Initial Public Offerings uncovers many of the successful approaches and common pitfalls to going public. It helps officials decide whether an IPO or other financing alternatives is the right strategy, determine which stock market to use, plan and execute the IPO, and stay on track following the IPO - helping companies reach their true potential for success.