There are several really excellent textbooks that cover the above in great detail. We will give you just enough information on these subjects to interest, not confuse, you. HERE'S WHAT THIS BOOK IS An attempt to give you the real flavor of the garment making industry. Hopefully a "reality check" about what a job feels like, especially in wholesale, manufacturing, designing, and private label product development. More jobs of the future, including buying, will require a working knowledge of the technicalities of apparel product development. A general but practical "how to" when it comes to developing and producing a line of clothing.
Unit 1 explores the fashion industry today. Potential job seekers must have creativity and talent, and they must also be able to recognize and respond to the wants and needs of customers. How does the industry identify and address different customers?
Unit 2 examines the development of garments by following the process of private label product development, step by step. Our attempt is not just to show you the steps but to show how to do these steps, from the first concept through the retail marketplace. We have beefed up the section on research so that students can easily pursue areas of specific interest. We also let you in on a few of the dark little secrets that exist in the wholesale-retail relationship.