This book is not overly technical. It's written to provide a basic, but complete, introduction to mobile commerce from a business strategy point of view. It helps you answer some fundamental questions, such as:
Does mobile commerce make sense as a part of our business strategy?
What does it take to implement it?
What have other done to be successful?
From the above the most suitable audience consists of upper management on the business side, marketing and IT/IS management. Upper levels of business management who are exploring how to integrate mobile commerce into the value chain, or develop a strategy for competitive advantage that taps into the proliferation of mobile devices (cell phones and PDAs) are going to benefit most from the following chapters: (2) Partnerships-the way to Success in the Mobile Era and (4) Corporate Applications: Aligning Mobile Commerce with your Business Goals.