416 pages. Complete guidance to the ins and outs of gaming operations
Management personnel need a thorough understanding of the business side of the casino industry to ensure profit and to avoid losses. It's a sure bet that Casino Operations Management, Second Edition will help current and future gaming management professionals better serve any casino.
Written by experts with over 65 years of combined experience in the field, this Second Edition offers all the critical skills and know-how to equip gaming and casino operators with the knowledge needed for the management office, cage operations, and table game and slot operations.
This updated edition features detailed coverage of:
Current high-roller marketing tactics and their effect on profitability
The effect of popular money management systems on casino profits
The initial development process of an Indian casino
Studies designed to identify the patronage motives of gamblers, including those of riverboat customers
Slot club design: player rating issues, point accumulation schemes, and more
Principles of casino floor design: managing table game and slot location
Studies designed to measure the profit contribution of popular slot promotions
Casino Operations Management, Second Edition uses simplified mathematics and statistics throughout, and provides readers with a thorough understanding of all aspects of the casino industry business. It is a must-have reference for students and casinos that develop managers internally. ISBN:0471266329