336 pages. An important and surprising look at what our buying habit say about who we are.
Michael Weiss expands on the geodemographics of The Clustering of America with his fascinating look at the sixty-two new lifestyle "clusters" that define who we are by what we buy. Clustering has become a widely accepted business concept throughout the world, revealing a global village of people who have more in common with foreigners of the same cluster than they do with their fellow countrypeople.
Weiss unveils how businesses and bureaucrats use clustering systems to influence our opinions and choices on bowling alleys in Florida, vending machines in Japan, and social policy in Sweden. His entertaining commentary reveals how Garth Brooks became big in Ireland and why Parisian office workers no longer take two hours for lunch. Colorful maps, on-the-street interviews, and statistical research make this a must-read for business people, demographic junkies, and anyone curious about what's going on down the street and around the world.ISBN:0316929204