Книжный интернет магазин в Киеве - интернет магазин книг Бамбук
книжный интернет магазин
українською по-русски
Укажите email и пароль:
Кол-во: 0 шт.
Скидка: 0%
0.00 грн.
Просмотреть содержимое заказа
Карта покупателя
Новинки Самые популярные книги Акции Книги
Расширенный поиск Нужна помощь? Партнерка

Акции и предложения(+1)
- Новые Поступления(+498)

- Букинистическая книга
[] Дом. Досуг. Семья. Хобби(+3)
[] Естественные науки(+3)
[] Книги детям(+30)
[] Компьютеры. Программирование и Cети
[] Наука. Техника(+1)
[] Нехудожественная литература(+2)
[] Образование и учеба(+25)
- Разное(+429)
[] Художественная литература(+3)
[] Эзотерика, Религия, Оккультизм(+3)
[] Экономика, бизнес, финансы(+2)

Глас народа

Какой из нижеперечисленных факторов является для Вас наиболее значимым при покупке новой книги?

Рецензия, прочитанная в специализированных газетах и журналах
Резонанс, вызванный книгой в печатных и электронных СМИ
Имя автора
Отзывы друзей и коллег
Исключительно собственное мнение
Книжные сайты, где пользователи делятся прочитанным

Living It Up : America's Love Affair with Luxury

james b. twitchell  

Living It Up : America's Love Affair with Luxury 
James B. Twitchell купить
Позиция отсутствует.

Оставьте заявку .Мы постараемся ее отыскать, немедленно известив Вас об этом.

ISBN : 0743245067
Язык: Английский
Год издания: 
Жанр:  Бизнес-планирование
Инвестиционная деятельность
Менеджмент и управление
Управление персоналом
Вес, кг:  0.700
Код Товара: 124899

320 pages.As the author of works on advertising, materialism and modern culture, University of Florida professor Twitchell should have been the most immune to acquisitive desire while doing research in posh Rodeo Drive and Madison Avenue stores. That he was momentarily struck with passion by a Ralph Lauren tie not only demonstrates his humanity, but also underlines one of his theses: no one is above a bit of luxury lust. The reason for this, he says, is, "We understand each other not by sharing religion, politics, or ideas. We share branded things. We speak the Esperanto of advertising, luxe populi." These are sentiments voiced by many who study consumer culture, but Twitchell addresses conspicuous consumption in a new way, free of the superior tone often adopted by his academic peers. He embarks on a course of fieldwork that is both absurdist and charming, as he chats up Fendi salespeople and stands slack-jawed in the lobby of the Bellagio hotel in Las Vegas. With the research done, but the tie unbought, he comes away with insights about the American quest for luxury products and provides a history of such yearning: "The balderdash of cloistered academics aside, human beings did not suddenly become materialistic. We have always been desirous of things." Many of those things, in the recent past and definitely in the present, have been imbued with an aura of opulence and indulgence, Twitchell posits, leading to a kind of emotional satisfaction through shopping, especially for items outside one's budget. With its intelligence and wit, Twitchell's exploration of consumerism belongs in every shopping bag.

Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury. ISBN:0743245067

  Возможно Вас заинтересует

Luxury Business
 Segment in Ind
ia at the begin
ning of the 21s
t century Rusha
bh Siddharth Sh
ah India is one
 of the fastest
 growing econom
ies in the worl
Luxury Business ...
4889.00 грн
Motivations for
 Chinese and In
dian Consumers 
to Buy Luxury B
rands George He
inemann The gro
wth of the Chin
ese and Indian 
economies has l
ed to a growth
Motivations for ...
4235.00 грн
The Aftermath o
f the Crisis on
 Luxury Consump
tion Dania Moro
ue The credit c
runch of 2009 a
nd the crisis t
hat followed it
, has brought t
o a lot of indu
The Aftermath of ...
4889.00 грн
h Sungau Border
 trade involves
 simplified exp
ort procedures 
and excludes sp
4889.00 грн
L, AYSE Life, j
ust like a desi
gn problem, is 
full of constra
ints--time, mon
ey, age, locati
on, and circums
tances. You can
1224.00 грн
Change: Learn t
o Love It, Lear
n to Lead It Ri
chard Gerver Ch
ange by Richard
 Gerver will gi
ve you all you 
need to underst
and change, to 
adapt to change
Change: Learn to ...
994.00 грн
Psychological f
eelings&Work Re
lations James W
angombe The boo
k highlights th
e effects of ps
ychological con
tract on employ
ee relations in
 medium sized e
Psychological ...
3582.00 грн
Special Edition
 Using Crystal 
Reports 10 (Spe
cial Edition Us
ing) Neil FitzG
erald, Ryan Mar
ples, Naisan Ge
ula, Bob Coates
, James Edkins,
 Michael Volosh
Special Edition ...
3184.00 грн
Start Your Busi
ness in 7 Days 
James Caan
Start Your Business ...
1521.00 грн
Strategic Plann
ing Practices J
ames Muriuki Se
condary schools
 incorporate st
rategic plannin
g practices in 
their managemen
t processes but
 their effect o
Strategic Planning ...
4889.00 грн

Оставить отзыв
Оцените эту позицию:

Текущая оценка( 3.0 оценок 10 ):

  • Доставка:
    по Киеву:
    • курьером - 35 грн.(независимо от веса) /бесплатноот 500 грн.
    • до склада через Новая Почта от 35 грн.
    по Украине:
    • до склада в вашем городе через Новая Почта или УкрПочта - от 35 грн.
    • адресная доставка до дверей Новая Почта или УкрПочта - от 45 грн.
    в другие страны:
    • по тарифам УкрПочты, UPS, DHL.
  • Оплата:
    • наличные при получении товара;
    • банковский перевод;
    • online (VISA/MasterCard, WebMoney, Приват24).
  • Гарантия
      Согласно ЗУ "О защите прав потребителей" изделия надлежащего качества обмену и возврату не подлежат.

Контакты | | Условия оплаты | Условия доставки | | О нас | Распродажа

Bambook.com в социальных сетях: Facebook

Мы все очень стараемся чтобы наш магазин был лучшим !
Команда разработчиков. Copyright © 2001, 2007, 2014 support@bambook.com