Does your business, like many of today's leading companies, make these dangerous competitive mistakes?
Take actions as if competitors did not exist
Collect extensive competitor data but fail to convert it into insights about competitors' current and potential actions
Fail to project competitors' likely strategies and moves
Ask the wrong questions about the strategies and actions of current and emerging competitors
Conduct competitor analysis separately from strategic thinking
To prepare your business for market rivalry in the twenty-first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. You need Competitors.
In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights.
Competitors shows you how to:
Determine exactly what you need to know about competitors
Describe and analyze competitors' marketplace strategy, alliances and networks, assumptions, assets, capabilities, and culture
Project competitors' likely strategic moves and outcomes
Draw critical inferences from limited data about competitors' goals, mindsets, and behaviors
Use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and emerging markets
Gain valuable insights into how and why your organization might win or lose as it competes against current or potential rivals
Avoid typical errors associated with traditional competitor analysis
Competitors is an indispensable learning tool for managers who want to get ahead of the competition—both today and for the future. It teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals.