Written for publishers, authors, self-publishers and publishing staff, The Complete Guide to Book Marketing is packed with practical advice and effective strategies for reaching the largest possible audience for an individual title or an entire line.
This book shows how to:
Market to bookstores and libraries
Sell to bookclubs, associations and nonbook retailers
Market on the Internet
Tap into subsidiary rights and special sales opportunities
Create an effective PR campaign
Craft persuasive marketing copy
Brimming with useable information and helpful examples, this comprehensive guide contains a marketing timeline and checklists, sample spreadsheets, press releases, pitch letters, publisher profiles, case studies, and an extensive resource list.