244 pages. "Inside the Tornado is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO." — Wired magazine.
"Inside the Tornado is not just good reading for those in the technology business,...[but] must reading for anyone trying to get a viewpoint across in a crowded, changing public square." — Washington Times.
"What do Tom Peters and Geoffrey Moore have in common? They are market visionaries. [And] they have written blockbuster books." — ComputerWorld
"Not only will [Moore] help you understand your company's own direction, but you'll get into the heads of some of the companies— Microsoft, Intel, Oracle, to name a few—that are marketing to you." — PCWeek.
"Clearly destined to be one of the technology world's most influential strategy guides." — Sofhletter.
"Geoffrey Moore articulates a marketplace that at once can be cut throat and incredibly fun. Like Silicon Valley itself, Tornado is not for the squeamish." — Dave Bagshaw, vice president of marketing, Silicon Graphics, Inc.
"Fantastic! The most insightful business book for high-tech businesses available without a prescription!" — Robert Epstein, vice president, Sybase, Inc.ISBN: