Art Directors: Michael Schonhaus, Eva Keigel-Markovs
Client: Saab Cars
It's the middle of the night in a residential district covered in several
inches of snow. In the driveway of a garage we see a car moving forward and
backward to a soothing repetitive beat. Judging by the two deep ruts in the
snow, this has been going on for some time. The driver listens, then stops
the music and the car. But the silence is soon broken by the crying baby
revealed in the back seat. The only solution for getting - and keeping - the
baby asleep is to start the gentle "rocking" again. "New Citroen Berlingo:
the first chauffeur-driven car for children."
Agency: TBWA, Warsaw
Creative Director: Bartek Bartoszek
Copywriter: Bartek Bartoszek
Art Directors: Bartek Nowakowski, Malina Wieczorek, Agata
Client: TBWA Warsaw, Anti-Censorship Initiative
Looks better on breasts. Support justified nudity in advertising (NB: In
Poland the advertising community is faced with increasing censorship and ads
for lingerie have been heavily targeted. During the Pope's last visit,
outdoor media companies were requested to remove or cover lingerie
advertisements. The ads in this campaign serve to inform the public of the
ongoing debate and to genlly illustrate the absurdit of demands for
Agency: Jean & Montmarin, Paris
Creative Director: Gerard Jean
Copywriter: Benoit Schmider
Art Director: Thierry Chantier
Photographer: Chris Frazer Smith
Client: Nomad, Telecommunication Services
The mobile phone with no commitment
Photographer: Richard Mummery
Art Director: Dave Waters
Agency: Duckworth Finn Grubb, Waters, London
Client: Virgin Radio
Agency: CLM/BBDO. Paris
Creative Director: Anne de Maupeou
Art Director: France Bizot
Сообщение № 1254СергейКнига - просто обвал. Концентрация креатива. Дороговата, канеш-шна, дык ведь ... и мы себя ценим.
Книга - просто обвал. Концентрация креатива. Дороговата, канеш-шна, дык ведь ... и мы себя ценим.
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This 13th annual edition of the Epica Book features more than 800 commercials, print ads, publications, internet sites, direct marketing operations and packaging design projects honoured in the 1999/2000 Epica awards, Europe's premier creative awards show.
Judged by journalists from 30 leading European advertising magazines, the 13th Epica awards attracted 5,750 entries from 786 of the best European advertising agencies, photographers and production houses in 37 countries. All the winners and finalists are in the Epica Book, together with a large selection of other high-scoring campaigns.
The Epica awards have become the reference for creative achievement in Europe. The Epica Book is a lasting record of the awards and a unique source of information for all those interested in contemporary European creative trends.ISBN:2880464579