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Paperback (July 2001)
How to Survive the E-Business Downturn is a must for all those internet
entrepreneurs, myself included, who are running, or planning to start-up an
e-business at a time when online ventures are facing violent changes and
where failure is more common than success. The book showedd me how to use
proven management tools and concepts, adapted in ways that suit my
e-businesses in order to keep it thriving in such a fluctuating marketplace.
The intro to the book explains in depth just what is currently happening in
the world of e-business and gives enough background for readers to
understand the essence of the subject. Set out in parts, with each part
having five or six separate chapters, making it easier to follow without
having to tackle large chunks of text! There is also an excellent list of
references to enable readers to take on further readings on anything
discussed. The author draws on a host of real-life, uptodate cases and
supports his advice with numerous action plans and checklists. This book
advises in a stepbystep format, the potential (or existing) e-businessperson
what to do to develop a successful e-business, but also warns of what not to
do! It is interesting to read about what companies, or even individual
people, have done that has made them either successful or unsuccessful in
the Internet World of business.